The market is calling for your expertise!
Marcus (39, self-employed coach) was recently on the verge of winning a €15,000 contract. The CEO was impressed by his experience and approach. ‘But,’ he said, "we are looking for someone who also uses recognised methodologies. Do you have experience with DISC?"
Marcus had to admit not. The assignment went to a colleague who was indeed DISC-certified. The same colleague who had even less experience than Marcus last year.
Sandra (42, HR Manager) saw her dream job go by last week. ‘You are a strong candidate,’ said the headhunter, ‘but they are specifically looking for someone with DISC expertise for their team development programme.’
*Marloes (38, coach) received three requests for team analyses this month. Each of them €2000+ projects. ‘Do you use DISC assessments?’ they all asked. She had to refer all three to a competitor.
Recognise These Missed Opportunities?
These are not rare situations. This happens every day, all around you. Professionals with your experience and talent are missing out on thousands of dollars worth of opportunities, simply because they are missing that one crucial expertise that the market demands.